Client zoneCZSeznam.cz

Types of ads on Seznam.cz’s homepage

Wallpaper

Example of a Wallpaper banner

Location:

Displayed in the top right, under the Email sign-in box. The ad can be seen as soon as the page loads.

Suitable for:

It’s a good choice for when you want to be always seen. It’s good for building your brand and offers a high conversion rate.

Targeting:

behavioural | region | device

Stripe

Ukazka Stripe

Location:

The banner is located at the very top of the page across its entire width.

Suitable for:

Brand campaigns. For even greater impact, ads can be combined with the Wallpaper or Homepage TV formats.

Targeting:

behavioural | region

Top Vision

Example of a top vision banner

Location:

Displayed at the very top of the page as a strip that expands to cover the upper half of the screen when you move your mouse over it.

Suitable for:

Brand campaigns. The most affordable non-standard ad format.

Targeting:

behavioural | region

Exclusive

Example of an Exclusive banner

Location:

The banner appears under the search box and then expands to the centre of the user’s field of view, taking up most of the screen. Initially, it appears to everyone and on every subsequent visit on mouseover.

Suitable for:

Brand campaigns. The highest performing non-standard ad format.

Targeting:

behavioural

Nativní inzerát

Example of a banner

Location:

Displayed in the lower part of the page as number 4 in the list of interesting articles, and as number 11 on subsequent page loads.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | region

Homepage TV

Example of a Homepage TV banner

Location:

Displayed in the top right, under the Email sign-in box and the Homepage ad. Starts immediately. On mouseover, the video frame becomes larger and sound starts to play. The main video on Seznam.cz.

Suitable for:

Brand campaigns.

Targeting:

behavioural | region | device | section

Skyscraper

image: skyscraper

Location:

Displayed to the right of the “Other interesting articles from the Czech internet” section

Suitable for:

Brand and performance campaigns.

Targeting:

behavioural | region | device

Centrální přihlášení

Example of a central login banner

Location:

This banner is found to the right of the Seznam account login box.

Suitable as:

An ideal addition to larger campaigns. Low cost per click. High visibility.

Targeting:

behavioural | region | device

Mobilní carousel

Example of Mobilní carouselu

Location:

A rotating format that allows you display more images in one advertisement.

Suitable as:

Products promotion.

Targeting:

behavioural | region | device | operation system | section

Mobilní square

Example of Mobilní square

Location:

Displayed on the 8th position in the interesting articles and then on the 16th position with further readings.

Suitable as:

Capture attention.

Targeting:

behavioural | region | device | operation system