Client zoneCZSeznam.cz

Types of ads on Seznam.cz’s homepage

Wallpaper

Example of a Wallpaper banner

Location:

Displayed in the top right, under the Email sign-in box. The ad can be seen as soon as the page loads.

Suitable for:

It’s a good choice for when you want to be always seen. It’s good for building your brand and offers a high conversion rate.

Targeting:

behavioural | region | device

Exclusive

Example of an Exclusive banner

Location:

The banner appears under the search box and then expands to the centre of the user’s field of view, taking up most of the screen. Initially, it appears to everyone and on every subsequent visit on mouseover.

Suitable for:

Brand campaigns. The highest performing non-standard ad format.

Targeting:

behavioural

Nativní inzerát

Example of a banner

Location:

Displayed in the lower part of the page as number 4 in the list of interesting articles, and as number 11 on subsequent page loads.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | region