Client zoneCZSeznam.cz

Types of ads on Kupi.cz

Leaflet / Catalogue

Example of a leaflet and catalogue

A customer who has reported that his or her location is near your store/branch will find your leaflet under the Leaflets tab in the appropriate category:

  • Hypermarkets and supermarkets
  • Groceries
  • Chemist’s and perfume shops
  • Furniture
  • Home and garden
  • Footwear
  • Clothes
  • Sport
  • Electric appliances
  • Children’s goods and toys
  • Pharmacies
  • Pet supplies
  • Shopping centres
  • Opticians
  • Stationery and office supplies
  • Car supplies

They will also find specific discounted items from your leaflet in the Deals tab under the appropriate category:

  • Alcohol
  • Car supplies
  • Home
  • Chemist’s
  • Appliances
  • Toys
  • Office supplies and books
  • Tins
  • Beauty
  • Delicatessen
  • Pharmacy
  • Meat and fish
  • Pets
  • Dairy products and eggs
  • Frozen and ready-made food
  • Furniture
  • Soft drinks
  • Clothes and footwear
  • Fruit and vegetables
  • Baked goods
  • For kids
  • Sweet and salty snacks
  • Sport
  • Cooking and baking
  • Garden
  • Healthy food

Customers can add the goods to their shopping list by clicking directly into the leaflet. Then they can print out their shopping list or send it by e-mail. In the case of e-shops, a click takes them directly to the page where they can make their purchase. Clicking on “valid for X branches” takes them to a map with locations of brick-and-mortar stores where the discount applies.

They can be also notified about discounts on Kupi.cz or by e-mail. This way, they can track:

  • new leaflets from a specific store;
  • discounts on specific products;
  • or discounts on products in a selected category.

Branding

branding

Location:

On the top and along the sides, enveloping the entire page. Displayed on all pages.

Suitable for:

The most visible brand promotion.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Top Branding

top branding

Location:

On top of the main page, in a list of discounted goods. They provide a detailed view of discounted goods and flyers.

Suitable for:

Immediate impact, brand and performance. Visible immediately after the page loads.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Top sponzor

top sponzor

Location:

on the right-hand side, below the shopping list.

Suitable for:

actively targeting users. Good for both performance and brand campaigns.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Middle

middle

Location:

Between flyer pages and in the list of goods on sale. Can be displayed up to 5 times on the page.

Suitable for:

Performance campaigns.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Mobilní Square

Mobile Square

Location:

In the body of the website – in leaflet details.

Suitable for:

Promotion of your brand and products.

Targeting:

section | region | hardware | behavioural

Mobile Seznam Scratcher/Seznam Spincube

Seznam Scratcher Spincube

Location:

In the body of the website – in leaflet details.

Suitable for:

Promotion of your brand and products – user involvement.

Targeting:

section | region | hardware | behavioural

Bottom / Video Bottom

video bottom

Location:

On top of the main page, in a list of discounted goods. They provide a detailed view of discounted goods and flyers.

Suitable for:

Performance. Strong offers based on an interesting idea. The largest format on Kupi.cz. Static or video.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Video Top Branding

video top branding

Location:

On top of the main page, in a list of discounted goods. They provide a detailed view of discounted goods and flyers.

Suitable for:

Brand campaigns. Even better at capturing attention and easy to remember. A video starts on the left part of the screen and on mouseover expands to most of the screen.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

Exclusive

Exclusive

Location:

SA combination of all three ad formats described above: Top branding, Middle and Bottom. A complex promotion on the entire page – at the top, in the middle and at the bottom.

Suitable for:

Brand campaigns. The best brand promotion on Kupi.cz.

Targeting:

store category | goods category | brand | specific goods | behavioural | region

E-mailing

You can place your banners also in our e-mails. These are sent to Kupi.cz subscribers with their consent and inform them that:

  • the store they’re tracking has published a new leaflet;
  • the product they’re tracking is discounted;
  • or products in the category they are tracking are discounted.

Every week, we send out at least 500,000 such e-mails.

You can become the sponsor of our daily newsletters or send out direct mailing with your offer.

Sponzor denního zpravodaje

Daily newsletter sponsor

Location:

A banner at the top and bottom of an e-mail with leaflets from tracked stores and discounts on tracked products.

Suitable for:

Directly contacting customers who expressed interest in a specific category of goods.

Targeting:

interest in a category | region

Direct mail

direct mail

Location:

Direct mail containing only your offer, sent to people interested in leaflets and discounted goods (we guarantee a minimum of 380,000 people).

Suitable for:

Performance and branding. Presentation of your offer. Longer targeted communication.

Targeting:

gender | region