Client zoneCZSeznam.cz

Types of ads on Novinky.cz

Leaderboard

Example of leaderboard placement.

Location:

Displayed on top of all pages.

Suitable for:

Immediate impact. Brand and performance campaigns.

Targeting:

behavioural | section | article

Top Sponzor

Example of TOP Sponsor placement.

Location:

In the top right of sections and articles.

Suitable for:

Actively targeting users.

Targeting:

behavioural | section | article

Bumper

Ukázka Bumperu.

Location:

6 second video spot before the show with the click on your website. Can´t be skipped.

Suitable for:

Increase brand awareness. When you want to pass the message all over.

Targeting:

behavioural | section | device | operation system | region

Overlay

Image: overlay

Location:

Displayed as a banner on the bottom of a video from the 10-second time mark, on both computers and mobiles. The banner disappears at the 15-second time mark.

Suitable for:

Supporting PR articles and promo products.

Rules:

Will be only shown twice to one user. Only sold per view, not per click.

Partner rubriky

Example of section partner placement.

Location:

On the bottom of the homepage, and in the upper third of the page in sections and articles.

Suitable for:

Performance campaigns. Shows products with prices.

Targeting:

section | region

Leaderboard middle

Example of leaderboard placement in the middle.

Location:

In the middle of Novinky.cz’s homepage.

Suitable for:

Performance campaigns.

Targeting:

region

Skyscraper

Example of skyscraper placement.

Location:

On the right side of all pages; follows the users as they scroll down the page.

Suitable when:

It’s a good choice for when you want to be always seen.

Targeting:

behavioural | section | article

Produktová plachta

Example of product canvas placement.

Location:

On the bottom right of the homepage and on article pages.

Suitable for:

Performance campaigns. Shows products with prices.

Targeting:

behavioural | section

Branding

Example of branding placement.

Location:

On the top and along the sides, enveloping the entire page. Displayed on all pages.

Suitable for:

The most visible brand promotion.

Targeting:

behavioural | section

PR článek

Example of PR article placement.

Location:

As the fourth or fifth article in the selected section. Paid for and displayed for a specific time period of at least one week.

Suitable for:

Branding and performance. Ideal for longer messages in which you need to describe your product in more detail.

Targeting:

Section (the Current News, Czech and International sections are part of a larger group of “news” which can only be targeted as a whole)

Nativní inzerát

image: Native ad

Location:

Displayed in the lower part of the page as the fifth article in the list. Will not appear in the crime news section.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | region | section | article

Komerční sdělení

Example of commercial message placement.

Location:

On the right side of the sections and articles.

Suitable for:

Starting banner campaigns. The most affordable form of advertising on Novinky.

Videospot

Example of videospot placement.

Location:

Up to 60 seconds videospot before or after videos in articles, shown on both computers and mobiles. Can be skipped after 5 seconds.

Suitable for:

Brand campaigns that should attract attention.

Targeting:

behavioural | section

Komerční sdělení za videem

image: commercial message after a video

Location:

Plays at the end of a video in articles, on both computers and mobiles.

Suitable for:

Starting banner campaigns. The most affordable ad on Novinky.

OutStream

image: OutStream

Location:

Just below an article. As soon as at least one half is visible on the screen, the video starts. On mouseover, it starts playing sound.

Suitable for:

attracting attention and generating emotions. Brand campaigns.

Targeting:

behavioural | article

Rectangle

Example of Rectangle placement.

Location:

On the bottom of all pages. The largest format on Novinky.cz.

Suitable for:

Strong offers based on an interesting idea. Performance campaigns.

Targeting:

behavioural | section

Mobilní square

Image: mobile square example

Location:

Displayed as the fourth or fifth article in the selected section + in the middle of articles. Takes up a large part of the screen.

Suitable for:

Attracting attention.

Targeting:

behavioural | section | region | device

Mobilní nativní inzerát

image: Mobile native ad

Location:

Displayed in the lower part of the page as the fifth article in the list.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | section | article | region | device

Mobilní square premium

Obrázek: ukázka mobilni square premium

Location:

Displayed on the 6th position on HP and in the articles under the first paragraph.

Suitable for:

Capture attention.

Targeting:

behavioural | section | article | region | device | operation system