Client zoneCZSeznam.cz

Types of ads on Proženy.cz

Leaderboard

Example of a leaderboard

Location:

Displayed on the top of pages.

Suitable for:

Immediate impact. Branding and performance campaigns.

Targeting:

section | region

Skyscraper

Example of a skyscraper

Location:

Pinned to the right side. Follows the readers as they scroll down.

Suitable when:

It’s a good choice for when you want to be always seen.

Targeting:

behavioural | article | section | region

Skyscraper bottom

Example of a bottom skyscraper

Location:

Displays in the bottom right corner on the main page. They are also displayed in the bottom, directly under the articles, beside the more articles list.

Suitable for:

Branding and performance campaigns.

Targeting:

behavioural | section | region

Rectangle

Example of a rectangle

Location:

Shown at the bottom of pages. The largest format on Proženy.cz.

Suitable for:

Strong offers based on an interesting and attractive idea. Performance campaigns.

Targeting:

behavioural | section | region

Top sponzor

Example of a Top Sponsor

Location:

On the top right in articles and sections.

Suitable for:

Actively targeting users.

Targeting:

section | region

Branding

example of branding

Location:

Displayed at the top and on sides. Envelops the entire page.

Suitable for:

The most visible brand promotion.

Targeting:

behavioural | section | article | region

PR článek

Example of a PR article

Location:

Displayed as the second article in the selected section. Sold for a specific time period of at least 3 days for in which it will stay in the same spot. Then it starts dropping.

Suitable for:

Branding and performance campaigns. Longer messages in which you need to describe your product in more detail.

Targeting:

section

Videospot

Example of a videospot

Location:

Up to 60 seconds videospot before or after a video. Can be skipped after 5 seconds.

Suitable for:

Brand campaigns. Ideal for attracting attention.

Targeting:

section | article

Bumper

Example of Bumper

Location:

6 second video spot before the show with the click on your website. Can´t be skipped.

Suitable for:

Increase brand awareness. When you want to pass the message all over.

Targeting:

behavioural | region | section | operation system | device

Nativní inzerát

Example of Nativní inzerát

Location:

Displayed in the 3rd position under the article and in the 5th position in the column.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | region | section

Mobilní square

Example of a mobile square

Location:

Displayed as the fourth or fifth article in the selected section, and in the middle of articles. Takes up a large part of the screen.

Suitable for:

attracting attention.

Targeting:

behavioural | section | region | device

Mobilní square premium

Example of mobilni square premium

Location:

Displayed in the articles under the first paragraph.

Suitable for:

Capture attention.

Targeting:

behavioural | section | region | device