Client zoneCZSeznam.cz

Types of ads on Sport.cz

Skyscraper

Example of a skyscraper

Location:

Pinned to the right side of a page. Follows the users as they scroll down.

Suitable when:

It’s a good choice for when you want to be always seen.

Targeting:

behavioural | article | section | region

Skyscraper middle

Example of a middle skyscraper

Location:

On the right side at the end of articles.

Suitable for:

Branding and performance campaigns.

Targeting:

behavioural | section | region

Sponzor služby

Example of a service sponsor

Location:

On the right side, below the articles, next to the list of more articles.

Suitable for:

Smaller campaigns, or as a complement to a Skyscraper or another ad type.

Targeting:

behavioural | section | region

Rectangle

Example of a rectangle

Location:

On the bottom of all pages. Shown as a rectangle on computers and a square on mobile devices. The largest format on Sport.cz.

Suitable for:

Strong offers based on an interesting idea. Performance campaigns.

Targeting:

behavioural | section | region

Komerční pozadí

Example of a commercial background

Location:

Envelops the entire page.

Suitable for:

Brand campaigns targeting men. The most visible format on Sport.cz

Targeting:

article | section | region

PR článek

Example of a PR article

Location:

Fourth in the selected section. Paid for and displayed in a selected section for a specific time period of at least one week.

Suitable for:

Branding and performance. For longer messages in which you need to describe and promote your product in more detail.

Targeting:

section

Videospot

Example of a videospot

Location:

Up to 60 seconds videospot before or after a video. Can be skipped after 5 seconds.

Suitable for:

attracting attention. Brand campaigns.

Targeting:

section

Komerční sdělení za videem

example of a commercial message after a video

Location:

After the end of a video.

Suitable as:

Starting banner campaigns. The most affordable ad on Sport.cz.

Mobilní square

Image: mobile square example

Location:

Displayed as the fourth or fifth article in the selected section + in the middle of articles. Takes up a large part of the screen.

Suitable for:

Attracting attention.

Targeting:

behavioural | section | region | device

Mobilní square premium

Example of mobilni square premium

Location:

Displayed on the 9th position in the list of articles and on the 6th position in the list of other articles under the article.

Suitable for:

Capture attention.

Targeting:

behavioural | section | region | device

Overlay

image:Overlay

Location:

Displayed as a banner on the bottom of a video. The banner disappears at the 15-second time mark.

Suitable for:

Attracting attention through surprise.

Rules:

Will be only shown twice to one user. Cannot be priced per click.