Client zoneCZSeznam.cz

Types of ads on Super.cz

Skyscraper

Example of a skyscraper

Location:

On the right side of a page. Follows the users as they scroll down.

A good choise for:

When you want to be always seen.

Targeting:

behavioural | article | region | device

Produktová plachta

Example of a produktova plachty

Location:

On the right side of the homepage.

Suitable for:

Performance and product presentations with prices.

Targeting:

behavioural | article

Rectangle

Example of a rectangle

Location:

On the bottom of pages. Shown as a rectangle on computers and a square on mobile devices. The largest format on Super.cz.

Suitable for:

Performance campaigns with a strong offer and interesting idea.

Targeting:

behavioural.

Sponzor služby

Example of sponzor sluzby

Location:

Pinned to the right side of a page. Follows the users as they scroll down.

Suitable for:

Smaller campaigns, or as a complement to Skyscraper or another ad type.

Targeting:

behavioural | article | section

PR článek

Image: PR clanek

Location:

Shown as third on the homepage or second in the list of other articles in article detail. The pricing is per impression and the article remains in the site’s archive.

Suitable for:

Branding and performance campaigns. Longer messages in which you need to describe your product in more detail.

Targeting:

homepage | article detail

Produktový PR článek

Example of a produktovy PR clanek

Location:

Same as a PR article. The article can present up to 5 products with pictures.

Suitable for:

Promoting multiple products.

Komerční pozadí

Image: Komercni pozadi

Location:

Envelops the entire page.

Suitable for:

Brand campaigns. The most visible format on Super.cz.

Targeting:

behavioural.

Komerční sdělení za videem

komercni sdeleni za videm

Location:

After the end of a video.

Suitable for:

Starting banner campaigns. The most affordable form of advertising on Super.cz.

Videospot

Example of a videospot

Location:

Up to 60 seconds videospot before or after a video. Can be skipped after 5 seconds.

Suitable for:

Brand campaigns. Even better at capturing attention and easy to remember.

Targeting:

behavioural | region

Mobilní square small

Example of a mobilni square small

Location:

Displayed as the fourth or fifth article in the selected section, and in the middle of articles. Suitable for: Attracting attention.

Suitable for:

Attracting attention.

Targeting:

behavioural | section | region | device

Mobilní square

Example of a mobilni square

Location:

Displayed on the 5th position on HP and in the list of other articles under the article.

Suitable for:

Capture attention.

Targeting:

behavioural | section | region | device | operation system

Mobilní square premium

Example of a mobilni square premium

Location:

Displayed under the first paragraph in the detail of the article.

Suitable for:

Capture attention.

Targeting:

behavioural | section | region | device | operation system

Overlay

Image: Overlay

Location:

Displayed as a banner on the bottom of a video. The banner disappears at the 15-second time mark.

Suitable for:

Attracting attention through surprise.

Rules:

Will be only shown twice to one user. Cannot be priced per click.