Client zoneCZSeznam.cz

Types of ads on Seznam Zprávy

Leaderboard

Image: leaderboard example

Location:

Displayed on top of all pages. Visible immediately after loading.

Suitable for:

Brand campaigns.

Targeting:

behavioural | region

Skyscraper

Image: Skyscraper example

Location:

Sticky banner on the right side. Follows readers while scrolling.

Suitable when:

It’s a good choice for when you want to be always seen.

Targeting:

behavioural | region | device

Skyscraper bottom

Image: example of a Skyscraper on the bottom of a page

Location:

Displays in the bottom right corner on the main page. They are also displayed in the bottom, directly under the articles, beside the more articles list.

Suitable for:

Branding and performance campaigns.

Targeting:

behavioural | section | region

Sponzor služby

Image: example of a service sponsor

Location:

Sticky banner on the right side. Follows readers while scrolling.

Suitable when:

Good choice when: You want to be seen. Also a good complement to a Skyscraper.

Targeting:

behavioural | region

Rectangle

Image: example of a Rectangle

Location:

Shown at the bottom of pages. The largest format on Seznam Zprávy.

Suitable for:

Strong offers based on an interesting and attractive idea. Performance campaigns.

Targeting:

behavioural | section | region

Nativní inzerát

Image: example of a native ad

Location:

Displayed in the lower part of the page as the fourth article in the list.

Suitable for:

Supporting PR articles and promo products.

Targeting:

behavioural | region

Videospot

Image: example of a videospot

Location:

Up to 60 seconds video ad before a show with a link to your site. Can be skipped after 5 seconds.

Suitable for:

Increasing brand awareness.

Targeting:

behavioural | region

Videospot – nepřeskočitelný

Image: example of an “unskippable” videospot

Location:

15-second video ad before a show with a link to your site. Cannot be skipped.

Suitable for:

Increasing brand awareness. When you want to deliver your entire message.

Targeting:

behavioural | region

Branding

Image: example of branding

Location:

Displayed at the top and on sides of a video.

Suitable for:

The most visible brand promotion.

Targeting:

behavioural | article | region

Sponzor pořadu 10s

Example of Sponzor pořadu 10s

Location:

10 second video spot before the show with the click on your website. Can´t be skipped.

Suitable for:

Increase brand awareness. When you want to pass the message all over.

Targeting:

behavioural | region | section | operation system

Bumper

Example of Bumper

Location:

6 second video spot before the show with the click on your website. Can´t be skipped.

Suitable for:

Increase brand awareness. When you want to pass the message all over.

Targeting:

behavioural | region | section | operation system

Mobilní square

Example of Mobilní square

Location:

Displayed as the fourth or fifth article in the selected section + in the middle of articles. Takes up a large part of the screen.

Suitable for:

Attracting attention.

Targeting:

behavioural | section | region | device

Mobilní square premium

Example of Mobilní square premium

Location:

Displayed on the 6th position in the section under the first paragraph in the articles.

Suitable for:

Attracting attention.

Targeting:

behavioural | section | region | device | operation system