Client zoneCZSeznam.cz

Types of ads on Sauto.cz

Inzerát

Your advertisement will appear in the results that match a relevant query.

The advertisement contains:

  • picture of the car;
  • price;
  • car parameters (production year, mileage, engine, VIN etc.);
  • information about the seller;
  • contact form.

Price

Přednostní výpis

Location:

Your advertisement will be displayed first or second in the search results, if matched with relevant inquiries.

A good choice when:

You want to be above your competitors.

Targeting:

make | brand

Price

Skyscraper

Ukazka skycraperu

Location:

Pinned to the right side, the ad follows readers on the homepage. It is also located in the list of ads or on vehicle profiles.

Suitable for:

Major impact. Brand support.

Targeting:

  • na on the homepage: category (personal, utility, freight…) | behavioural | region | device
  • in ads list: category (personal, utility, freight…) | brand/model | age | price | fuel | mileage | body | behavioural | region | device
  • on vehicle profile: category (personal, utility, freight…) | brand | type of seller | behavioural | region | device

Price

Skyscraper dynamický. 4 podobné vozy

Example of a dynamic skyscraper

Location:

Pinned to the right side, the ad follows readers in the list of ads and on vehicle profiles. It contains 4 cars similar to those people are looking for or currently looking at. Clicks lead to your ad.

Suitable for:

Performance and major impact. The best performing ad format on Sauto.cz.

Targeting:

  • in ads list: category (personal, utility, freight…) | brand/model | age | price | fuel | mileage | body | behavioural | region | device
  • on vehicle profile: category (personal, utility, freight…) | brand | type of seller | behavioural | region | device

Top branding

Example of Top branding

Location:

On the top of all pages.

Suitable for:

Immediate impact. Brand and performance.

Targeting:

  • on the homepage: category (personal, utility, freight…) | behavioural | region | device
  • in ads list: category (personal, utility, freight…) | brand/model | age | price | fuel | mileage | body | behavioural | region | device
  • on vehicle profile: category (personal, utility, freight…) | brand | type of seller | behavioural | region | device

Price

Video Top branding

Example of Video Top branding

Location:

The video is displayed in the header of the homepage and of the ad search.

Suitable for:

Brand campaigns. Ideal if you want to be always seen.

Targeting:

region

Price

Rectangle

Example of a Rectangle

Location:

Either on the bottom of the homepage or below the ad list.

Suitable for:

Performance. Strong offers based on an interesting idea.

Targeting:

  • on the homepage: category (personal, utility, freight…) | behavioural | region | device
  • in ads list: category (personal, utility, freight…) | brand/model | age | price | fuel | mileage | body | behavioural | region | device

Price

Medium rectangle

Example of a medium rectangle

Location:

In the middle of a vehicle profile.

Suitable for:

Performance and branding. Good position for a calculator of instalments if the car is leased.

Targeting:

category (personal, utility, freight…) | brand | type of seller | behavioural | region | device

Price

Nativní inzerát

Location:

Displayed in 8th position on the ad list.

Suitable for:

Supporting PR articles and promo products.

Location:

region | section

Square

Example of a Square

Location:

On a vehicle profile, below the map.

Suitable for:

Promotion of extra services (winter tyres, money factor at zero, postponed instalments…).

Targeting:

category (personal, utility, freight…) | brand | type of seller | behavioural | region | device

Price

Vlastní karta Standard

Location:

Fill all 3 banner positions on a vehicle profile. Each of them can contain relevant information. E.g. on a Skyscraper: 4 similar cars; Medium rectangle: instalment calculator; Square: extra services (winter tyres, money factor at zero, postponed instalments…).

Suitable for:

Larger and better known used car dealerships that have a lot they want to tell the customer.

Targeting:

  • on the homepage: category (personal, utility, freight…) | behavioural | region | device
  • in ads list: category (personal, utility, freight…) | brand/model | age | price | fuel | mileage | body | behavioural | region | device

Price

Vlastní karta Premium

The same as Custom profile Standard described above. Plus, the design of the bottom half of the card is entirely up to you. Customised look of your ads draws more attention and gives you the opportunity to list your main advantages over your competitors.

Price

You can also add your retargeting code to both types of custom profiles. This allows you to target those who visited your ad and show them related advertising through Sklik, which can help finalise their purchase or motivate another.

Mobilní square

Example of a Mobile square

Location:

On the homepage above the button for displaying ads, in the ad list below the first ad and on car profile near the top.

Suitable for:

Supporting the desktop reach with a high-visibility format that takes up about 35–50% of the phone screen.

Price