Mobile Advertising

Mobile devices are becoming an increasingly important part of everyday life. You should not neglect them in your campaigns either.

Why Use Mobile Advertising?

  • The tectonic shift in the behaviour of people who watch ever more content on mobile devices is reinforcing the role of mobile advertising.

  • This makes it an indispensable part of every campaign. Whether on purely mobile positions, or in hybrid space where adverts are displayed on both the computer and mobile.

  • Shares of displayed pages in the content services of in 2019: 65 %, 56 %, 58 %, 59 %.

  • The role of mobile phones in the purchasing behaviour of people has also been repeatedly confirmed in Seznam surveys, most recently in April 2019. More than 75% of people who use the internet on their mobile phone use their phone to buy goods. This behaviour is more prominent with the younger and middle generation (15–44 years).

    The largest share of users purchase small goods such as public transport tickets and tickets/vouchers with their mobile phone. The purchase of clothing and accessories is also very widespread.

    Nearly a quarter of people spend most of their time on their mobile phone searching for products they want to buy.

    Data: Research by "Ads and Shopping on Mobile Phones 2019" from April 2019 A total of 1,060 respondents participated in the research, of which 826 use the internet on their mobile phone. All results are processed for this group: Seznam users over 15 years of age who use the internet on their mobile phone.

Shares of mobile RU in the content services of in 2019

(Data NetMonitor – March 2019)

Hybrid Space

Obrazek: hybrindni plochy

The increased traffic from mobile devices does not just involve purely mobile positions but also what is termed the hybrid space that is displayed on both computers and mobile phones. Typically, this is the popular Rectangle position with responsive behaviour. A 970 × 310 size is used on a computer and 300 × 250 is displayed on a mobile. The results confirm that the use of a given device's natural formats increases efficiency.

Rich media

Rich media represent an important part of mobile advertising on Mobile devices are an ideal way to interact with people, not least in advertising. With a suitably chosen interactive format, you can achieve a higher level of involvement of your potential customer – whether by using our templates or your own individual solutions.

Programmatic Buying – RTB and Sklik

All the mobile space on supports programmatic buying both through Sklik and within RTB, whether in private auctions or private deals.

For more information about purchasing via RTB, see the manual.

In the event of buying through Sklik, see help for more information..

Mobile Advertising on

For more detailed information about our current offer of mobile space on, see the individual services in the "Where You Can Be Seen" section of the main page..