Types of ads in Sklik
Sklik is displayed in the search network and content network.
Ads in the search network
Your ads entered in the search network will be displayed alongside search results to those who are actively looking for the information, products or services that you offer, based on keywords.
They appear in the search results of Seznam.cz and in addition to Obrázky.cz.
Up to four ads with the highest rating, calculated on the basis of their attractiveness to users and price per click, will be displayed in the TOP position (above search results) and can be displayed in up to three positions below the results.
Send customers directly to a product that they can buy straight away.
They work similarly to text ads, but the data source is the Zboží.cz database. This means you don’t have to write the ads or enter keywords. All you have to do is link Sklik with your Zboží profile and set up a product campaign.
Ads in the content network
Your ad can be displayed on the Seznam.cz homepage and other leading sites of the Czech internet including Novinky.cz, ProŽeny.cz, Sport.cz, Super.cz, Ihned.cz, iDnes.cz. The content network contains more than 3,000 websites where ads can be displayed as text, graphics or a combination of these.
Combined ads consist of several text boxes and graphical elements. Sklik will always select and display the combination that best fits the given advertising space to provide maximum performance.
The attention grabbers. They increase sales, as well as brand awareness.
These are graphical ads shown in selected spaces in the content network, e.g. on Novinky.cz, Super.cz, Sport.cz, iDnes.cz and elsewhere.
Branding is a special type of graphic advertising surrounding content on established content websites. It is generally suitable for campaigns to promote knowledge of your brand or to launch a new product on the market.
Audiovisual advertising is an ideal way to increase brand awareness, as it directly addresses, generates emotions, is easy to remember and can show things that are otherwise difficult to express. Once you shoot a video ad, nothing could be easier than putting it on the internet. Sklik allows you to advertise with a 60-second video spots and video bumpers that cannot exceed 6 seconds. You can use all targeting, including retargeting.
Sklik on the Seznam.cz homepage
If you offer a high enough cost per click in the content network, you can be displayed right on Seznam.cz’s homepage, in the box where the Wallpaper service usually is.
Dynamic retargeting displays to the visitors to your online store the goods that they viewed together with a picture and current price. The system can automatically recognise what the user was looking at. There’s no need to place ads or upload banners. Sklik will create them for you from the Zboží.cz feed. Dynamic retargeting can be used by online stores as well as other service providers whose offer contains at least 50 products.(Czech only)