Options for purchasing RTB on Seznam

You can buy RTB through an agreed private auction or through an open auction.
In a private auction, your selection of impressions has priority over advertisers who buy in an open auction.

Private auction

  • Priority auction, larger selection of impressions
  • Premium formats not offered in open auction
  • Fixed (pre-arranged) CPT price
  • You know exactly which positions the auction contains

Open auction

  • Accessible to every client
  • Only impressions that the private auction is not interested in
  • Variable price per CPT
  • Quick access to inventory